Innovation, reimagined
We’re always asking if there’s a better way — for businesses to grow, create change through technology, and achieve more meaningful success.
Finding a better way.
Our dedicated innovation team relentlessly drives positive change. Through our unique business model and live network, we build and connect tomorrow’s brands — identifying opportunities for growth, change and real consumer progress. Our team’s expertise spans innovation and strategy consulting, design, business operations, investment, finance, marketing, branding and technological leaps that help businesses change exponentially.
We’ve already seen the benefits of working with True and the forward thinking businesses we’ve had access to, and now as a cornerstone investor we’re taking our strategy to the next level to work with and learn from some of the leading entrepreneurs and fast growth businesses in our sector as we focus on shaping the future of M&S.
We work closely with our partner brands to find opportunities for growth across their businesses. We innovate for tangible benefits — to the bottom line, and to the consumer.
We have worked closely with True for several years. Their model, values and experience mean that their perspective on the industry and how innovation is driving change is unique; as such they have added value across many different areas of our business. Their collaborative approach means they understand what is right for our brand, customers and Partners, which is key to success for us.
Our partner offering
We work closely with our partner brands to find growth opportunities across their businesses. We innovate for real, tangible benefits to the bottom line — and to the consumer.
Shaping the future
- Strategic advice to help your business innovate.
- A unique market perspective.
- Expert consumer and technological insights.
Unlocking the possibilities of new technology
- Innovative partnerships.
- Best-in-class technology.
- Equipping businesses to shape the future.
Creating innovation in products, services and ventures
- Innovation strategy.
- Venture building.
- New product development.
Investing in the future
- Bespoke fund.
- Corporate venture capital.
- Investment advice.
Our technology partners
We bring market-leading tech companies to our Live Network through strategic partnership that create value for all parties, as well as materially-accelerated growth:
- Supporting geographical expansion
- Introductions to major corporates
- Introductions to portfolio businesses
- Supporting customer retention and new product upsell
Trusted by the world’s best companies
Innovation Challenges
Our brands share a hunger to innovate; to anticipate and shape the future of their industries. To keep them equipped for tomorrow, we run Innovation Challenges across our Network, inspiring creativity and competition in pursuit of the next great leap.
innovation stories
Insight
The AI Subsidy Will End
The AI subsidy will end. Your architecture decides whether that matters.
Events
True x World Retail Congress 2026 in Berlin
As part of our ongoing partnership with the World Retail Congress this year, we handpicked 13 technologies to take part in the Value Creator Zone, moderated a panel on unlocking real AI value and curated a landmark report containing 30 real-world case studies in retail.