Hello, we’re True. We’re reimagining business through innovation and investment.
We come with a new perspective and a pioneering spirit. We’re ambitious; our goals surpass profit. We aspire to the kind of success in which everyone becomes a winner: the consumer, the company, the people and the planet. This is the future of business and we’ll all profit from it.
A unique model for investing, innovating & growing
We work closely with our community of founders, entrepreneurs, leaders and experts from across the full consumer world, adding value to their businesses. We don’t just invest; we find imaginative ways to enable change. How? By setting up collaborations between the giants and innovators of the consumer and tech industry, supporting startups and creating knowledge sharing and innovation wherever there’s an opportunity.
Meet the changemakers
Our people are passionate about better business. Our deliberately diverse team works toward one goal: unprecedented commercial success, built the right way.
The culture and people are the best thing about True. I always think about how lucky I am to have been able to start my career at True with people who genuinely care about my personal and professional growth.
Having previously worked with True when at the John Lewis Partnership, I recognised the potential of the unique model that True operates and saw a team with huge ambition to grow something really special.
I wanted to join True because it’s a different way of approaching the industry we’re in, and this coupled with the retail and consumer angle gave me real reason to be excited.
I wanted to be a part of True because we’re building something in a company that shared similar ideals to myself. I was looking to find a common goal and I instantly knew from meeting Matt and Paul that I liked them, wanted to work with them and be on the True journey.
A portfolio that excites us. Every day.
We work with brands that inspire us, shape consumers’ lives and create positive change the world over.
True stories
Insight
Q5 and Prospect Magazine: Powered by AI, led by humans
As part of Q5's final event in their "What's Next" series with Prospect Magazine, our Executive Chair and Co-founder took part in a panel exploring the future of leadership, humanity and power in AI-driven world.
News
Why We Invested in Cambiotics
We are proud to announce True’s participation in the €4m Seed round of Cambiotics.
News
Ex-Adidas Yeezy Jim Anfuso to lead Represent in North America
Represent have appointed ex-Adidas Yeezy general manager Jim Anfuso as President of North America to support the brand's continued growth in the US.